You've tried 10+ diets. They all failed. Here's why.

What If Weight Loss Was Largely About Understanding the Math?

Discover the three numbers that could give you a clearer path forward.

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Being overweight often doesn't feel like one failure.
It can feel like 365 failures a year.

Every morning you wake up and the weight is still there. Every day the mirror reminds you. Every day you feel that quiet shame, that disappointment, that crushing sense that you're somehow different from everyone else.

365 times a year, you wake up feeling like you've failed again.

Do you know what it's like to lie awake at 3am and genuinely hate yourself? To avoid photos, skip events, turn down invitations... because you can't bear the thought of people seeing you?

"I lived that life for decades. And here's what nobody told me: In my experience, every diet I tried left me more confused and frustrated. Not because I was weak. Because I was set up to fail."

— Alan Thomas, lost 129 lbs

What If You Could Know Instead of Hope?

In 60 seconds, see an estimated equation based on your stats - not someone else's diet plan. This is where it starts to click.

Join 1,800+ people who discovered their numbers

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See Your Numbers in 60 Seconds

Enter your stats. Get your BMR, daily calorie target, and an estimated timeline to your goal weight.

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Your BMR
Calories you burn at rest
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Daily Target
Example target for 1-2 lbs/week
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Goal Date
When you could reach your goal
💡 Alan's Pro Tip

"Overestimate your food. Underestimate your exercise. Do that, and the math works in your favor."

Before
After

"Alan, you're not broken. You just never learned the math."

A trainer who worked with A-list Hollywood actors—helping them transform their bodies for major film roles—looked at Alan's approach and said something that changed everything:

"There's actually a formula for this. It's the same mathematical approach we use in Hollywood when an actor needs to hit an exact weight by an exact date. You just figured it out on your own. It's just math."

The same precision that transforms movie stars? That's what YOU get when you understand YOUR numbers.

129
Pounds Lost
248
Days (5 Days Early)

Based on standard formulas and consistent tracking, Alan estimated a target window around late November. In his case, the scale reached his target a few days earlier than expected. That was not guaranteed. It was simply how the numbers lined up in hindsight.

You Were Set Up to Fail

Every diet gave you THEIR rules. Their points. Their meal plans. Their formula. And they expected your body - with your unique metabolism, your schedule, your life - to somehow fit into THEIR box.

Square peg. Round hole. Of course it didn't work.

1

Why Activity Trackers Can Be Misleading

It counts your resting burn rate PLUS your activity together. But you've already counted your resting burn rate! So when it says "500 calories burned on that walk" - maybe half were calories you'd burn anyway just being alive. This double-counting sabotages more diets than anything else.

2

You Panic When the Scale Goes Up

See +3 lbs and think "this doesn't work." That's just water weight. Weight fluctuates 2-3 pounds day to day. You gave up when you were actually winning. You just didn't know.

3

Nobody Taught You the Numbers

Your body doesn't care about someone else's points system. At a basic level, standard models look at estimated burn rate, activity, and intake. These are simplified formulas, not medical assessments. And until you understand how these formulas might apply to someone with your stats, you're often just guessing.

The Truth Nobody Told You

You weren't weak. You weren't undisciplined. You weren't "broken." You just didn't have a clear understanding of how the math could work for you. You were following someone else's directions meant for someone else's body.

When You Understand the Math,
You Stop Quitting

Here's what usually happens: You eat perfectly for a few days. Then you step on the scale and it went UP two pounds. Your brain says: "See? It doesn't work. Give up."

But when you understand the math, you may see things differently.

We Call It "Scale Payday"

When the scale goes up but you understand you did the work, you think: "The scale owes me money. Payday is coming."

One client experienced a long plateau followed by a sudden drop on the scale. The underlying changes happened gradually, and the scale reflected them later. This individual's experience is not typical - weight loss patterns vary significantly.

When you understand this, you may stop panicking. You may stop quitting. Because you're not just hoping anymore. You have clarity.

That's what clarity does. It replaces the hope-and-fail cycle with understand-and-progress.

They Discovered Their Numbers.
Then Everything Changed.

EXPERT ENDORSEMENT
Dan Miller
New York Times Bestselling Author of 48 Days to the Work You Love · Appeared on CBS & MSNBC · Podcast ran 17 years · Foreword by Dave Ramsey
"Alan has a track record of helping people move forward."
"I've known Alan for many years. I've watched him invest deeply in the process of inspiring others to take positive action. He has a track record of helping people move forward in their personal or business lives, and he has proven strategies to help make that possible. His life is a testimony to the fact that integrity, character, and compassion are still the core elements to move into a meaningful life."
EXPERT ENDORSEMENT
Jaime Brenkus
Creator of 8 Minute Abs (20M+ sold) · ACSM Exercise Physiologist · PBS Host · 100M+ YouTube views · Trained with Cher & Kathy Ireland
"This is a realistic approach. I love it, and you will too."
"Alan lost 129 pounds in 260 days and conquered his lifelong battle with his weight. Don't think for a second this is gonna be some eat-these-twigs, run-a-hundred-miles-a-day program. This is a realistic approach. If you're struggling with your weight, I highly recommend Rethink Dieting. If you don't make time for your wellness, you'll be forced to make time for your illness. His wife Angie lost 63 pounds in six months and has kept the weight from returning. Rethink Dieting works."
FEATURED INTERVIEW
40 min · Watch the full conversation
Rick S · Lost 183 lbs · From 388 to 205
"I thank the Lord every day for putting us together."
Rick weighed 388 pounds at the cardiologist. He was prediabetic, couldn't carry his own weight, and had tried every diet he could find. After connecting with Alan and Angie, he lost 183 pounds - dropping weight through holidays, through a Parkinson's diagnosis, through every excuse he could have used but chose not to. His advice? "Get help. Be coachable. Don't stop three feet short of the gold."

"You're foolish to keep trying to do it on your own. Find a good coach and listen to him. Don't try to correct your coach - your own path is what got you here."

Bob Ward before and after - lost 50 pounds
Bob W · Lost 50 lbs
"Alan Thomas saved my life."
Alan helped me regain control over my body, my health, and ultimately my life. I've found confidence, clarity, and purpose again. This transformation has impacted everything - my family, faith, finances, and work.
Tony Shive before and after - lost over 100 pounds
Tony S · Lost 100+ lbs in 299 days
"I lost the excuses."
I stopped hiding, stopped settling, and finally faced the truth. Rethink Dieting didn't hand me a plan. It handed me the tools to become the man I was meant to be. I'm not guessing anymore. I'm certain.
Rick, Tony, and Bob - before and after transformations with Rethink Dieting
Mark D · Lost 66 lbs
"I can't believe how easy it was. I got my whole life back!"
I took the hardest step of my life... now I'm down 66 lbs, and I can't believe how easy it was and how much things have changed in my life!
Matt McWilliams before and after - lost nearly 60 pounds - My kids owe Alan for an extra decade with their dad
Stuart Davis before and after - Rethink Dieting helped me take control and become a man I'm proud to be
Pastor Scott T · Lost 90+ lbs
"It was a total mindset shift that transformed my body, my health, and my life."
Rethink Dieting changed everything. It wasn't just about food. I'm forever grateful.
Pastor Scott T · Lost 90+ lbs
Pastor Scott's Skydiving Celebration
After losing over 90 pounds, Pastor Scott celebrated by jumping out of a plane. That's what freedom looks like.
Bob Ward before and after - Alan Thomas saved my life - lost 50 pounds
Trecie Williams Facebook testimonial - lost over 50 pounds with Rethink Dieting
 Facebook · Real Post
Trecie W · Lost 50+ lbs
"It is not dieting, but a daily decision in favor of God's best for me."
In April 2024, Trecie had a life-defining conversation with Alan and Angie. They never told her what to eat. Instead, it became a journey of self-discovery, radical accountability, joy, and life transformation. Every time she chooses her health - eating well, walking 10k+ steps, strength training - she chooses life.

"If you feel stuck and need hope, direction, and a roadmap out of the darkness of obesity into the light of God's bright future for you, please consider Rethink Dieting."
The Numbers Don't Lie
Real scale readings. Real progress. Real people on the journey right now.
Kimberly Kimble scale showing 221.8 lbs - 33.9 lbs released
Kimberly K
33.9 lbs gone
"Grateful that God guided my path to Alan and Angie. I must have received no less than a hundred emails before I answered one."
Linda Coco scale showing 134.8 lbs - goal achieved - 51.2 lbs released
Linda C
51.2 lbs · Goal hit
Started at 186 lbs. Goal: 135. Achieved on 5/4/25. New goal: 130. The journey doesn't stop.
Mark Delaney before and after - lost 66 pounds
Mark D
66 lbs gone
"I got my whole life back!"
Alan and Angie before and after transformation
Alan & Angie
Combined transformation
"It's not a diet... it's a decision."
Bob Harris before and after transformation
Bob H
Under 200 lbs
"Celebrating my 20th anniversary under 200 lbs, just like I'd pictured."
Anne Pellegrino before and after - lost 29 pounds
Anne P
29 lbs · Goal hit
"The best investment I've ever made. Your best days are ahead!"
Anne Pellegrino before and after - lost 29 pounds
Anne P · Released 29 lbs · Goal Achieved
"The best investment I've ever made."
I joined Rethink Dieting weighing 163 lbs and reached my goal of 134 lbs. 29 pounds may not seem like much but I was very excited to release the weight after many years of "yo-yo" dieting. Accomplishing that goal significantly boosted my confidence that I could be successful in other areas of my life. The impact has gone so much further than the weight loss.

No matter where you are in your journey, as Alan has said to me, your best days are ahead!

*Individual results vary based on starting point, consistency, metabolism, health conditions, and other factors. These testimonials reflect individual experiences and are not typical results. No specific outcomes are guaranteed. Consult your physician before starting any weight loss program.

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